VR DESIGNER
Designing a playful and interactive VR bathroom experience for Vitra
Brief
Vitra, the global ceramics sanitary ware company, wanted to showcase its new line of smart bathroom solutions and tile series at the ISH Fair in Frankfurt with a highlight on technology, personalization, and playfulness. As the VR designer, I collaborated with Zenger Agency to design and build a unique VR experience for Vitra’s ISH fair visitors and customers.
Client
Vitra
Role
VR Designer
Location
Frankfurt
Challenge
Designing an interactive VR experience to showcase Vitra’s innovative line of smart bathroom solutions
An immersive and playful VR experience
We designed a virtual bathroom using Vitra’s tiles, sanitary ware, and the new line of smart products. We designed a novel interaction design system to bring real-life interactions into the virtual world. We built the models of smart products such as the smart WC into the VR experience, where the users could interact with the products the same way they would in real life using a VR headset and controllers.
During the design phase, I studied HTC Vive’s controllers and the headset, and their interaction modalities. I designed the user experience flows based on intuitive interactions and best practices borrowed from VR games.
Experience Components
An interactive bathroom experience that is fully customizable
Smart appliance interaction with a two-handed interaction system
Tile, sanitary ware, and furniture personalization
Furniture and spatial interactions
In-app menu design and flow
Light and environment controls
The Virtual Selfie mode activated in front of the mirror
Virtual Selfie sharing tablet application
How the Virtual Selfie mode works
The Virtual Selfie mode is activated when the user gets in front of the bathroom mirror and sees their reflection as a 3D avatar.
In this mode, the user can customize their avatar, draw in the air to add to the composition and take a selfie.
The Virtual Selfie captured from the mirror is sent to the tablet application; which then can be shared on social media or by email.
The Impact
Vitreality VR Experience was experienced by hundreds of visitors at the ISH fair in Frankfurt, Germany.
Virtual Selfies taken within the VR world were shared on social media during the fair and they helped raise awareness about Vitra’s new smart bathroom products.
The VR project was delivered to the client to be installed at Vitra showrooms for customers to experience after the fair.
